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    MailChimp Subscribe: capture new subscribers
    Capture new subscribers in the Messenger and sync with any MailChimp mailing list.
    Written by Zara Burke Updated over a week ago

    With the MailChimp Subscribe app, you can capture new email subscribers in the Messenger home and sync them with your MailChimp mailing lists.

    If your visitors or users aren’t ready to create an account or make a purchase, they can leave their email address. And you can offer rewards like valuable content, discount codes or just follow up with a simple thank you message.

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    First, head to the app store and search for the MailChimp Subscribe app, then select it.

    Next, click ‘Install now.’

    Then, click ‘Connect.’

    If you haven’t logged into your MailChimp account you’ll be prompted to do so.

    You’ll also need to ‘Allow access’ to accept permissions.

    Now, you’ll need to fill out the content that will appear in the Messenger card for your visitors or users.

    First, select the MailChimp mail list you’d like to sync to Intercom, like your ‘newsletter subscriber’ list.

    Then, add an enticing title. This is your call to action - it should incentivize people to give you their email address. We recommend telling people what they’ll gain by subscribing - for example, that could be weekly tips.

    Next, add a description. This gives you a little more room to explain your call to action. For example, you can tell your customers that they should subscribe to your newsletter in exchange for tips, a discount code or a piece of content you’re offering.

    Then, add a friendly confirmation message. It’s a good idea to let your customers know you’re grateful they signed up.

    Next, we recommend adding a reward for customers to receive after leaving their email address. You can offer:

    If you choose a download link, you’ll need to give your link a name and provide a link to your content, like this:

    Once you set up the MailChimp Subscribe app, there are two ways you can capture new subscribers:

    It’s easy to add the MailChimp Subscribe app to your Messenger home.

    First, head to the ‘ Add Messenger Home Apps ’ section of your Messenger settings and choose whether you’d like to add it for ‘visitors’ or ‘users.’

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    Engineering is also an information-intensive field, with research finding that engineers spend 55.8% of their time engaged in various different information behaviours, including 14.2% actively seeking information from other people (7.8%) and information repositories such as documents and databases (6.4%). [9]

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